Diego Rodriguez, A Designer – Autodidact from Argentina @diesero

What was the situation in which this photo was taken?

This photo was taken while on vacation. I had returned from the beach, and was preparing to go out to dinner.

Could you tell us something about what you do?

I’m a designer working in the creativity office of a Bank… it’s almost like putting a bird in a box hahaha, It is a daily exercise of selling a design to an accountant.

How did you first become interested in design?

I think it’s from my father. He was a cartoonist when he was young. Then he was a photographer and cameraman. All this information, equipment and others became a curious fusion that aroused my unconscious interest in design and communication.

What do you enjoy most about what you do?

Mmm everything is enjoyable, more or less, when you do what you like. Obviously there are times when you feel like throwing everything and leaving, but they are rare. The best feeling is when the work is completed well and at the right time. The plus is given by the customer, when he realizes what he had in mind, that you could understand.

What are you working on at the moment?

A lot of things together. Last night I was in the production of a television commercial for the company in which I work. These sessions are always exciting, the speed with which they work, the vertigo of the organization for so many people committed to a common goal, is incredible.

What are the challenges in what you do, and how do you overcome them?

Work without looking back. Inspire yourself and learn from your own mistakes.

Could you describe your personal style?

I do not know if I have a style. I see myself as I want, I dress in the clothes I like without thinking if I see hipster, urban or rocker, if I like it I’ll wear it. I act like I am no matter what they say.

What is your present state of mind?

Do what you want. But do it with passion.

What music are you listening to at the moment?

I like a great variety of music. Some I can not hear because I would cause a death hahaha. But I can listen from classical music to trash metal. At the moment I listen to Megadeth and Metallica every day (especially before and after leaving work), to be quiet I listen to Pearl Jam or Bob Marley. I love music more than a book.

Which artists or designers inspire you?

In art I am a fan of Dalí, surrealism, Bauhauss, Russian constructivism, rebirth … When it comes to design I have a special interest in the work of Stefan Sagmeister.

What is the purpose of art, in your view?

I think the purpose is to leave a sense imprint in time. A footprint of a feeling, a thought, a way of seeing materialised in colors, shapes and textures. This footprint is obviously not the fingerprint, which leads to different interpretations; This is what makes it into art, letting people interpret the artist’s feelings to make them their own.

How do you spend your free time?

Resting and playing with my two children. They keep my inner child alive. They give me hope.